Gentlemens club:
Kind of automated shopping system with recipe suggestions.
How to test: use trial supermarket, use prediction markets.
Matterhorn:
- Car market ready for disruption, high costs, high complexity, road network overloaded, environmentally unfriendly cars.
- Slow commuting, traffic jams, speed limits, environmentally irresponsible.
- Trends to hybrid engines, voice control systems, biofuel
- Innovations: anti crash systems.
- Autopilot system. Cars go on train and only drive a few hundred meters.
- Test in lab, on isolated roads, use brainstorming.
Crosslinks:
Tranformationa technoloy, GPS systems evolved.
- convenience, read on way to work, reduce traffic jams, save time, increased safety, improved reaction time.
- technology needs to evolve
- trends, GPS, reduced environmental emmisions
- outsource taxi drivers, trains
- no more personal cars eventually.
Jin Ju Su:
Make new non hydrocarbon based engines, e.g. electrical magnetic motors
Golden Rulers:
????? did not know really what they were talking about
Takeaway:
If you lose the low end today, you will lose the high end tomorrow.
Recognise the warning size of capability oversupply
Identify emerging market segments
We must allow old business units to compete with new and allow old units to end.
Difficulty of managing older and disruptive technology within a single organization
Check out Google analytics
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